![]() ![]() If it’s not where you want it to be or seems inaccurate, some services will allow you to contest their score or will even work with you to determine why or how the reputation damage occurred. Use a lookup service to check your reputation. If you’re a business, knowing your IP reputation (and having a good one) will help ensure customers can come to your website, receive your emails, see your website in search results, see your ads during their browsing experience, and more. IP reputation lookup/monitoring services.Most IP reputation tools fall into one of two categories: they either enable manual IP reputation lookups, or they enable you to block IPs with malicious or suspicious reputations. Current association with malicious internet objectsĪs with overall web reputation (of which IP address reputation is a component), analyzing the above types of characteristics can yield a very accurate assessment of the level of risk associated with a given IP address.Previous association with malicious internet objects.Here are some of the parameters that may be used in gauging IP reputation. How do you determine an IP reputation score?Īs with the neighborhood analogy above, there are a variety of factors that must be considered to produce an accurate IP reputation score. Disabling inbound communications from IPs known to be malicious, which have associations with other malicious online objects, is a highly effective way to keep networks secure. IP reputation intelligence helps protect internet users from known malware sources and malicious or suspicious content on the internet, typically through network solutions like next-generation firewalls and network load balancers. Dynamic, granular intelligence is one of the only ways to discover the hard-to-spot malicious actors. ![]() Almost half (45%) of the top 50K recurred during at least 2 different months, while 25.8% were seen doing something malicious every single month.īecause the level of risk an IP poses can fluctuate so much, publicly available lists are too static and outdated to be of use. According to the latest Webroot BrightCloud® Threat Report, when looking at the top 50k IP addresses that recurred on our “malicious” list in 2020, 97.3% were caught displaying at least four distinct risk factors, such as spam sources. IP addresses and their reputations are not static and may cycle from malicious to benign and back multiple times, or they may exhibit different types of malicious behavior. Therefore, your attempts at email marketing will go exactly nowhere until your reputation improves. If your website gets hijacked or one of your servers is used fraudulently in a malicious spam (“malspam”) campaign, your IP reputation will go down, so emails from you will not be considered as trustworthy. For example, if you’re a business owner who wants to send emails to clients, your IP reputation can strongly affect whether your emails get flagged as spam. The riskier the IP, the worse its reputation.Ī strong IP reputation means the device that corresponds with that address is a trustworthy location for information and internet communications. But if the IP has been observed hosting malware at various points in the past (even if it is currently benign) or is connected to domains known for hosting phishing sites, dropping malware, or performing other malicious activity, then there’s a good chance that IP poses a risk to internet users. An IP address with a strong history of non-malicious activity and relationships - meaning it has never been associated with malicious behavior or malware, never been hijacked by malicious actors, and is otherwise only connected to benign domains, locations, and internet objects - then that IP will have a good reputation. IP address reputations can be described in much the same way. There are a variety of factors that determine a neighborhood’s reputation, including crime statistics proximity to schools, hospitals, grocery stores, or entertainment median age and condition of the buildings types of businesses nearby how the neighborhood has changed over time how similar neighborhoods have changed over time and much more. For example, a house or business could be located in a “good” neighborhood, i.e., one with a good reputation, or a “bad” one. If we continue thinking about IP addresses as similar to physical ones, then the idea of reputation also starts to make sense. Like a physical address, an IP address is used to locate connected devices on the internet, so that communications can occur between them. IP stands for “internet protocol.” An IP address is a string of numbers assigned to computers, routers, servers, phones - effectively anything connected to the internet, including websites. To talk about IP reputation, we first need to cover the basics of IP addresses. ![]()
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